MARKETING AND SALES STRATEGIES

Authenticity vs. Authority

Posted by David Meerman Scott 07:18 AM on June 10, 2009

OriginalMark Olson asked a bunch of marketers to write a one-paragraph riff on Authenticity vs. Authority. We did not see what the other’s had written until he posted the responses today.

Here's what I said:

I remember in college there was a professor who had tons of authority. He was tenured, had written books, and was the head of the department. Although he had authority, he was not a popular teacher and his classes were empty. I recall other teachers who were young and dynamic and had no authority. Barely older than the students, they had an authentic love of their subject and of teaching. Their classes were packed. In the always on, one-click-away world of the Web, authenticity wins every time because unlike a college class, people can immediately leave the sites that don’t capture their interest. That’s why a lone blogger can be more popular than a stuffy old trade journal both on the same subject.

Read Mark's post to find out what Seth Godin, Brian Solis, Chris Brogan, and Mike Volpe wrote for their paragraphs.

Interesting stuff. Thanks for including me, Mark.

Image: Shutterstock

David Meerman Scott

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