I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.
Ebooks are one of the most effective forms of new marketing.
I had an opportunity to connect with Chip McDermott, founder of ZeroTrash who I originally met at the Inbound Marketing Summit in San Francisco. I haver become fascinated with the online grassroots movement Chip started that's gathering momentum and is now instrumental in ri...
Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker. Imagine following President Obama at the podium?
At Book Expo America last month, I launched World Wide Rave to the book trade.
I'm a huge fan of blog syndication.
Warning: This blog post is a rant. (But it does have a purpose.)
Some of my more popular blog posts in recent months have been about public speaking.
Starting today (four hours ago as I write this), you can set your Facebook username.
This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.
Mark Olson asked a bunch of marketers to write a one-paragraph riff on Authenticity vs. Authority. We did not see what the other’s had written until he posted the responses today. Here's what I said:
What conventional wisdom that "everybody knows" can you challenge?
Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!
UPDATE July 22, 2009
On Saturday I enjoyed an evening of very intimate magic—a showcase of modern conjuring—by Steve Cohen, the "Millionaire’s Magician". Steve's story is a fascinating example of personal branding success with exclusivity as a market position.