MARKETING AND SALES STRATEGIES

The New Rules of Social Media book series

Posted by David Meerman Scott 05:07 PM on May 26, 2009

Today, my publisher, John Wiley & Sons, Inc. announced a new series of books that I will be editing called The New Rules of Social Media book series.
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The idea of the series is to expand on the ideas of my book The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

We've got two amazing books to kick off the series:

HalliganThe first book, scheduled for publication in October 2009, is Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah, founders of HubSpot.

I chose Brian and Dharmesh to write the first book in the series because they are social media marketing pioneers and have tons of amazing ideas for companies to get found online. In my work on HubSpot's Board of Advisors, I’ve learned so much from Brian and Dharmesh and I know their book will be a hit.

GarfieldThe second book in the series is Get Seen: Online Video Secrets to Building Your Business by Steve Garfield, a media advisor, video producer, and new media teacher, currently scheduled for publication in December 2009.

Steve is a videoblogging pioneer, and has a rabid base of fans. I've come to respect Steve's amazing grasp of online video. His engaging writing style and video expertise is perfect to help people understand the power of online video.

We will be working on a third title for early 2010 and plan three books per year. I will write forewords to each book. I’ll be at Book Expo America this weekend to talk up the series with booksellers and the media.

I'll be coordinating with Shannon Vargo at Wiley to help choose the books for the series. Shannon has a keen understanding of both social media and the book business and is an ideal partner in the series.

I am very interested to hear what ideas you have for future titles to include in The New Rules of Social Media book series. What book(s) would you want to see?

David Meerman Scott

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