The New Rules of Social Media book series

Today, my publisher, John Wiley & Sons, Inc. announced a new series of books that I will be editing called The New Rules of Social Media book series.

The idea of the series is to expand on the ideas of my book The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

We've got two amazing books to kick off the series:

The first book, scheduled for publication in October 2009, is Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah, founders of HubSpot.

I chose Brian and Dharmesh to write the first book in the series because they are social media marketing pioneers and have tons of amazing ideas for companies to get found online. In my work on HubSpot's Board of Advisors, I’ve learned so much from Brian and Dharmesh and I know their book will be a hit.

The second book in the series is Get Seen: Online Video Secrets to Building Your Business by Steve Garfield, a media advisor, video producer, and new media teacher, currently scheduled for publication in December 2009.

Steve is a videoblogging pioneer, and has a rabid base of fans. I've come to respect Steve's amazing grasp of online video. His engaging writing style and video expertise is perfect to help people understand the power of online video.

We will be working on a third title for early 2010 and plan three books per year. I will write forewords to each book. I’ll be at Book Expo America this weekend to talk up the series with booksellers and the media.

I'll be coordinating with Shannon Vargo at Wiley to help choose the books for the series. Shannon has a keen understanding of both social media and the book business and is an ideal partner in the series.

I am very interested to hear what ideas you have for future titles to include in The New Rules of Social Media book series. What book(s) would you want to see?

Comments

[Rick Burnes]

That's fantastic news. Just re-posted it over here: http://www.inboundmarketing.com/node/352.

Looking forward to reading both books.

[Steve Garfield]

I'm excited to be working with you and Wiley on the series!

Just blogged about it:
http://offonatangent.blogspot.com/2009/05/get-seen-online-video-secrets-to.html

Thanks!

[Rockandrollguru]

That's outstanding, David. You are the perfect person to edit these books! Congrats.

[Katie Smith]

So excited for the new book from the HubSpot guys! Thanks for information. Just preordered it from Amazon!

[Ryan Pulkrabek]

I'm excited to pick this book up! I am curious, however, as to what the old rules of social media are? Have those been defined? Also, where can one find the pre-releases of the books!? ...Do tell!

[Mike Moore]

David,
I think you and a few others are leading the way in terms of marketing in this brave new internet powered world. I believe, however, that there is a missing piece that deserves a book. The essence of that missing piece is that your themes must be in-grained into all aspects of any business - operations, finance, customer service, HR, etc. Installing your philosophy in the marketing department without a corresponding philosophical change in other functions creates a fundamental, internal disconnect that will eventually defeat the marketing initiative. In short, new marketing is too big an idea if the marketers are the only ones trying to implement it.

[David Meerman Scott]

@Mike - Great idea for a book. Many thanks for the idea.

[Todd Peterson]

How about a book on Social Media Analytics? See if you can get Eric Peterson, creator of Twitalyzer to write it (http://www.twitalyzer.com/twitalyzer/index.asp). And yes, he is my eldest son and author of three books on Web Analytics.

[Jeff Hurt]

What about a book on "Content Marketing." See lots of talk about it, would like to see it fleshed out more.

Or a book on how social media is shaking up old-school company silo cultures. The use of social media should not rest only with the PR Department or Communications, or Marketing, Or IT, or....name your typical company department. It should be integrated and used by many departments.

[John Sherry]

The more books on this sphere the merrier! Plenty of angles to cover and I am chomping at the bit to give them a read. Keep it up thank you.

[Stacy Lukas]

I love the idea, but my concern is that things change so fast I'm wondering how long they'd be relevant. Let's face it -- different services shine in the spotlight and just as quickly fall out of it because either a) something better came along or b) financial trouble, or c) insert your reason here . . . yes, some things have more "staying power" than others, but I'd hate to see a book become outdated just as soon as it's published.