MARKETING AND SALES STRATEGIES

Should Roger blog?

Posted by David Meerman Scott 03:15 AM on May 18, 2009

Last week, I had a conversation with Roger Marquis and we can use your help.
Truewindlog
His company, True Wind Sailcloth Bags, makes a terrific product, popular with his target market.

I decided to put Roger's question to you for your comments and suggestions.

TruewindprodRoger asks: "I understand the various reasons to blog, and they all make perfect sense, but the part I get stuck on is what to write about. Yes, I can write about an event that we sponsored or attended, or about a charity that we are involved with, but other than that 1) I am not sure what people would want to read about from day to day, and 2) I am not sure I would have enough to write about to keep the blog going from day to day or week to week."

So what do you think? Should Roger blog? And if so, what should he blog about?

Roger (and I) would appreciate any and all comments, especially those from people like him who run businesses who have also grappled with this question.

David Meerman Scott

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