I asked Scott about what social media initiatives are happening at Ford. Watch the video to hear Scott talking about the new Fiesta Movement, working with bloggers (hint: they are not all the same!), and why all large companies need to be active in social media.
It was particularly interesting for me to learn about the Fiesta Movement. Ford chose 100 "agents" to spend 6 months behind the wheel of their own Fiesta, "lifestreaming their experiences, and completing monthly missions to show what the Fiesta is all about." The Fiesta Movement is a very interesting social, media experiment and worth checking out.
Disclosure: While at Ford's offices I delivered a paid presentation to a team of communications and marketing staff.