« What we all really want is ATTENTION | Main | Chris Brogan: popular with jocks, nerds, cheerleaders, and teachers too »

May 11, 2009


TrackBack URL for this entry:

Listed below are links to weblogs that reference How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product:


Feed You can follow this conversation by subscribing to the comment feed for this post.


Great example. This is the same message I'm trying to get out to my audience, become a valued resource for your community.

Jessica M

Great post David! Thank you

Amelia Vargo

This is a great example of how useful content is rewarded by not only Google but the general public too.

Jeremy Kossen

Excellent case study David. It's great seeing before and after cases in which sites have achieved success by transforming themselves from company-centric product brochure to customer-centric educational resource.

Establish your site as a destination people want to visit because they can find valuable, relevant information and you will be rewarded with increased SERP visibility, more traffic and more customers.

atul chatterjee

The critical part appears be to to 'give away' information, besides being SEO friendly. This should be a lesson to all of us trying to sell books.
It goes without saying that he must be selling a reasonably good book.

Jason Karpf

I recently posted on my blog: "Information is the one thing you can give out freely without undermining your pricing or cheapening your brand." We're awash with free samples, discount coupons and "Employee Pricing Plus Plus" (goodbye, goodbye, Chrysler). There is only one giveaway that matters--our know-how, generously delivered in a manner that shows we understand the customer's needs and are dedicated to solving them.


Is there anywhere I can get this information in more detail? I've read a lot of information regarding high search rankings when posting video. Im not a guru or anything, but I think it's true. I started posting video to http://www.Adwido.com because they targeted specific keywords for higher search engine rankings. Plus the account was Free and it works.

Mergen, WebGuru Co Ltd

David, thank you for sharing. Please come visit us in Mongolia sometime. Cheers!

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

follow me

David Meerman Scott books

I want to speak at your next event!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004