I'm fascinated by online popularity. Why does one YouTube video have 100,000 views and another seemingly similar video only 100 views? I believe that popularity is something that you can help to influence and I wrote about it in World Wide Rave.
But what about extreme popularity?
My friend Chris Brogan has a blog at chrisbrogan.com that's ranked by Technorati as one of the top 100 blogs in the world. He regularly gets 50 or 100 comments on his posts. And @chrisbrogan has 69,000 followers on Twitter as I write this.
WTF? How does one achieve this extreme popularity?
Bottom line is that Chris is helpful and friendly and funny and smart. People like to be around him. And he's prolific.
I'm reminded of High School. Remember those people who could move within any group and be friends with all of them (even the teachers)? That's Chris. I have no doubt that in High School he was tight with guys on the football team, had friends who played Dungeons & Dragons in dank rec rooms, and could sit with the cheerleaders at lunch. And he likely hung out with teachers after class.
And that's true for him online today.
BTW – Chris writes VERY FAST. I sat with him at the MarketingNow conference in Wellington New Zealand a few weeks ago and watched him bang out a blog post in about the time it took me to write a tweet. Get this: Chris has updated twitter over 40,000 times. That’s forty thousand tweets. Yikes. Photo credit @SiobhanBulfin
I asked Chris about extreme popularity and in this video he shares some thoughts.
Watch the video to learn about online popularity. Direct link here.