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April 14, 2009


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» Case Study: U.S. Air Force Social & Traditional PR from Member-to-Member
The social media consultant's mantra lately has been "social media needs to be integrated with traditional marketing channels". While this seems self evident and I've written about it before, last week I found a great example from the U.S. Air Force I ... [Read More]


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Ron Miller

You know it's funny, David when I was at the AIIM conference recently, I watched a panel of c-level executives talk about ROI (which I wrote about in Recession Casts a Long Shadow Over AIIM 2009-http://tinyurl.com/crjdwq). There was someone from health care, manufacturing, a real estate company and a gentleman from the Air Force. The one who totally got it and was the Air Force guy.

That's why I'm not surprised to find that they have produced these materials. I look forward to reading and watching. Thanks for posting about this. I have to admit the US Military is the last place I expected to be leading the way on social media, but here we are.


David, Thanks for bringing this to the surface. I know there are a lot of government folks working hard at implementing their social media plans. I hope they can use the information posted here to help state their case while moving toward Government 2.0.

There are a lot of good people making a difference and you can find them at http://GovLoop.com I met a lot of these people at the recent #gov20camp in Washington DC. You can connect with some great people here.

Thanks for sharing,

Ari Herzog

The Army is not far behind the Air Force, evident from this month's launch of their blog at http://armylive.dodlive.mil -- and some of the ROTC programs are also using social media creatively, as can be guessed to attract high schoolers.

Bob Williams

Very impressive. It's about relationships first. The Air Force gets it. Thanks for sharing. This will help me add another example for my conversations with people who don't yet get it.

Derek Showerman

Great post, we have a free eBook available as well: http://www.authoritydomains.com/social-media-consulting/social-media-ebook/

Please download and share as you like. I would love to hear your feedback too.

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