Free social media ebook and video: New Media and the Air Force

The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for social media guidelines for those who do not have them.

Ebook
New Media and the Air Force
(Please note that this file is nearly 2MB, so be patient)

Video
Air Force New Media
video on YouTube

For those of you who work in large organizations struggling with social media, please share this with your bosses.

Both the ebook and the video show how Airmen are using social media to stay informed and inform others. Airmen have the ability to communicate and tell the Air Force story better than anyone else. By reaching out with social media tools, they're able to it quickly and in their own voice.

As Colonel Michael G. Caldwell, acting director of public affairs for the United States Air Force told me: "We want 330,000 people to be in Public Affairs."

Comments

[Ron Miller]

You know it's funny, David when I was at the AIIM conference recently, I watched a panel of c-level executives talk about ROI (which I wrote about in Recession Casts a Long Shadow Over AIIM 2009-http://tinyurl.com/crjdwq). There was someone from health care, manufacturing, a real estate company and a gentleman from the Air Force. The one who totally got it and was the Air Force guy.

That's why I'm not surprised to find that they have produced these materials. I look forward to reading and watching. Thanks for posting about this. I have to admit the US Military is the last place I expected to be leading the way on social media, but here we are.

[WebTechMan]

David, Thanks for bringing this to the surface. I know there are a lot of government folks working hard at implementing their social media plans. I hope they can use the information posted here to help state their case while moving toward Government 2.0.

There are a lot of good people making a difference and you can find them at http://GovLoop.com I met a lot of these people at the recent #gov20camp in Washington DC. You can connect with some great people here.

Thanks for sharing,
Daniel

[Ari Herzog]

The Army is not far behind the Air Force, evident from this month's launch of their blog at http://armylive.dodlive.mil -- and some of the ROTC programs are also using social media creatively, as can be guessed to attract high schoolers.

[Bob Williams]

Very impressive. It's about relationships first. The Air Force gets it. Thanks for sharing. This will help me add another example for my conversations with people who don't yet get it.

[Derek Showerman]

Great post, we have a free eBook available as well: http://www.authoritydomains.com/social-media-consulting/social-media-ebook/

Please download and share as you like. I would love to hear your feedback too.

[Lost Wireless Password]

thanks.....