Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.
My publisher, John Wiley & Sons is very supportive of this initiative. As I've said many times on this blog, free content sells content.
I am hopeful that people might blog and tweet about the free Kindle download which will get people talking about my book World Wide Rave. I'm confident that we will sell more hardcover copies of World Wide Rave as a result of this. Yes, this is counter-intuitive, but the best online marketing ideas often are.
I chose this five-day period for several reasons. First, the new Kindle 2 was released a few weeks ago, so I wanted to ride that wave a little. And second, I have three book-launch events during this period. Today in New York City, tomorrow in Boston and Saturday at South-by-Southwest, so I can tell the audience in each city about the free Kindle download.
The free Kindle download is scheduled to end on Sunday March 15, 2009.
I don't have a Kindle but I downloaded it to my iPhone and sent out a tweet.
Posted by: Mike | March 11, 2009 at 10:34 AM
Just downloaded it to my iPhone and did a quick tweet about it. Looking forward to reading it.
Thanks David!
Posted by: Michelle Conlon | March 11, 2009 at 03:32 PM
Excellent! I do have a Kindle and have downloaded and look forward to reading your book. Thanks and best of luck with your events.
Posted by: Stephen | March 11, 2009 at 04:24 PM
Kindle and Kindle iPhone app not available in Australia...how will I get to rave about this book?!
Any chance it will become available in another e-book format for non-kindle iphone apps?
Posted by: Paul Baiguerra | March 12, 2009 at 12:27 AM
At this point there are no plans for any additional free editions of World Wide Rave. Sorry.
However I have several free ebooks. Download them all.
http://www.davidmeermanscott.com/products_ebooks.htm
Posted by: David Meerman Scott | March 12, 2009 at 06:07 AM
Comes up as "not available" for me.
Posted by: Ross Higgins | March 12, 2009 at 08:31 AM
Hm ... I already bought a hard copy of the book, so how about Amazon give me a free Kindle instead?
Posted by: Stacy Lukas | March 12, 2009 at 09:20 PM
While I'm a magnet to the subject matter of your book and I'm curious to read it now, I hope it's not a rehash of some of Seth Godin's seminal works (Permission Marketing, Purple Cow, IdeaVirus).
Posted by: Tunde | March 14, 2009 at 08:26 PM
Tunde
Please read my book before you decide what it might be. Or better yet, ask my friend Seth what he thinks...
David
Posted by: David Meerman Scott | March 16, 2009 at 07:16 AM
Brilliant idea, David. I'm going to let our Blog to Book project members know about this. I'll bet you're the first one to make such an offer, and as a way to promote a book, it's simple genius. Peeps who have Kindles are usually movers and shakers, so getting them to read your book increases the chance they'll talk about it, in public! Also, when someone really likes a book, they will often want the hard copy as well. I've been known to get both the Kindle and hard copies. Best of luck on creating a WWR!
Posted by: Patsi Krakoff aka The Blog Squad | March 16, 2009 at 10:35 AM
Hi David
as a newbee blogger (writing about product management), I am observing your site for quite a while - there are some interesting concepts on it.
Just want to let you know, that you already started a worldwide rave. Unfortunaley we do not have Kindle here in Germany, too (like in Australia), and no possiblity to download.
What a pitty for me (as well). However, thanks for your site, and the e-books you mentioned above.
BR, Andreas
Posted by: Andreas Rudolph | March 19, 2009 at 05:05 PM