Telling Stories

I often use the word "stories" when I talk about the content people want to share. I do that on purpose.

People love to share stories.

Imagine you're at a cocktail party. Or you open an email. Or you're reading a comment in an online forum.

When someone says: "Let me tell you a story…," you're interested, right?

How about when someone says: "Let me tell you about my company's product…," is your reaction the same?

Learning about someone's product doesn't sound like a way you want to spend your valuable time, does it?

Stories are exciting. Most marketing is not.

Your job as a marketer is to tell stories that people are eager to share with their friends, colleagues, and family members.

David Meerman Scott

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