Inbound Marketing Summit 2.0

Late last year, my good friends Chris Brogan, Paul Gillin, and I organized and delivered the New Marketing Summit in Boston. It was a great two-day event where several hundred marketers and entrepreneurs got together to share ideas on the future of marketing.

Just a few weeks prior to NMS, also in Boston, I spoke at the HubSpot Inbound Marketing Summit, which was also a terrific event celebrating new marketing.

Hmm… Two similar events? Both in Boston. What’s up with that?

To make a long story short, we've combined the events to make a super-big, super-cool, super-exciting series of new marketing confabs called Inbound Marketing Summit. We've got gigs planned in Dallas, San Francisco, and Boston in 2009.

Inbound Marketing Summit "pirates" from left: Brian Halligan, me, Chris Brogan, Paul Gillin, Dharmesh Shah.

The events are organized by New Marketing Labs, with Justin Levy serving as "chief wrangler" (that's my term. Okay with you, Justin?).

To quote Chris (who is really good at boiling things down): "Our mission, should you want to know it, in 2009 is: strategy into action. That means we're going to bring you into the event with your questions, your marketing challenges, your interests, and give you the entire spectrum of information. Instead of just talking about how cool blogs and things are, we'll go right deep to the 'actionable steps' level. We've got great speakers, great authors, great practitioners, and we want to share everything they know with you."

Check out who's confirmed so far for San Francisco in April, 2009:
Tim O’Reilly
Loic LeMeur (Seesmic and LeWeb)
Tim Street (French Maid TV)
Tim Marklein (Weber Shandwick)
Jessica Berlin (Cirque Du Soleil)
Microsoft (name to be announced)
Harley Davidson (name to be announced)
Bryan Elliott (SoCal Action Network)
Patrick Chanezon (Google)
Jason Falls
Brian Solis
(me)
Paul Gillin
Chris Brogan
and plenty more.

We've got some great sponsors too. Sponsors for our San Francisco event in April (so far) are: HubSpot, Blue Sky Factory, BrickFish, Cision, Powered, PR Newswire, Sitecore, HiveLive, R2integrated, Radian6, Socialcast, SocialText, Visible Technologies

There are going to be a boatload of smart people in one room at these events. Hope you can make it.

Comments

[Paul Gillin]

What's unique about this event is its focus on inbound marketing. I love the title, because it's such a nice contrast to the traditional outbound (read: interruption) tactics that have dominated marketing for so long. Think of it: Today, you can actually entice people to come to you because you have something valuable to offer them. And if you do it right, they'll even invite others to visit you as well. How cool is that?

[Tamara Gruber]

Great news, I attended the New Marketing Summit last fall and have since become enthralled with everything Hubspot has to say. I'll look forward to this year's Boston event. However, I think Inbound Marketing is a little misrepresentative of a conference that was largely about consumer engagement. Just sayin' is all :)

[Justin Levy]

What I love about what we're doing this year is taking it to multiple cities instead of only having it in Boston. Also, the great speakers and sponsors we have, along with the focus around "Strategy into Action" will make it a great event to attend.

We're done learning that social media is cool and everyone should be using it. We are now moving towards taking these tools, forming a business strategy utilizing them.

[Cecilia S. Aiken]

The comment "Stories are exciting. Most marketing is not." is so true. In my marketing class the book was so boring. Our teacher really tried to make the material interestin but all I could do was think about food.
I am a public relations major and promoting is going to be a part of my job decription. I want to be able to write, speak, or influence other by telling them an interesting story to get my point accross and hopefully get them to agree with me or take action on the subject.I want people to be impatient about telling their family and friends about my message.