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smashLAB shows what to do when another company hijacks your name

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Viral Marketing  |  Worst Practices

Imagine that your successful company has been doing business for years with a name that people recognize and that you think is kinda cool. Then imagine a big corporation launches a television program that uses the exact same name as your company.

Ugh, right?

Imagine how your life would be if the TV show sucks.

Smashlab
That's exactly what happened to smashLAB, a strategic interactive agency in Vancouver.

However, Eric Karjaluoto fought back in a very clever way by launching www.smashlabsucks.com.

What do you think of Eric's response?