MARKETING AND SALES STRATEGIES

smashLAB shows what to do when another company hijacks your name

Posted by David Meerman Scott 08:52 AM on January 24, 2009

Imagine that your successful company has been doing business for years with a name that people recognize and that you think is kinda cool. Then imagine a big corporation launches a television program that uses the exact same name as your company.

Ugh, right?

Imagine how your life would be if the TV show sucks.

Smashlab
That's exactly what happened to smashLAB, a strategic interactive agency in Vancouver.

However, Eric Karjaluoto fought back in a very clever way by launching www.smashlabsucks.com.

What do you think of Eric's response?

David Meerman Scott

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