smashLAB shows what to do when another company hijacks your name

Posted by David Meerman Scott 08:52 AM on January 24, 2009

Imagine that your successful company has been doing business for years with a name that people recognize and that you think is kinda cool. Then imagine a big corporation launches a television program that uses the exact same name as your company.

Ugh, right?

Imagine how your life would be if the TV show sucks.

That's exactly what happened to smashLAB, a strategic interactive agency in Vancouver.

However, Eric Karjaluoto fought back in a very clever way by launching

What do you think of Eric's response?

David Meerman Scott

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