Imagine that your successful company has been doing business for years with a name that people recognize and that you think is kinda cool. Then imagine a big corporation launches a television program that uses the exact same name as your company.
Imagine how your life would be if the TV show sucks.
That's exactly what happened to smashLAB, a strategic interactive agency in Vancouver.
However, Eric Karjaluoto fought back in a very clever way by launching www.smashlabsucks.com.
What do you think of Eric's response?