My good friend Steve Johnson points us to the 2009 Bad Usability Calendar from NetLife Research.
Download it for free with no registration required.
I just love this kind of marketing. This is not a typical sales oriented message. Nobody at NetLife Research is shouting "BUY MY PRODUCT." Instead the calendar is a funny and valuable one-pager that people share. It presents valuable information about Web site usability.
If I were looking for someone to help me with a usability issue, guess who I would go to now?
NetLife Research is a team of Oslo, Norway-based UX professionals who are deeply passionate about user experience. Last year, over 100,000 people downloaded the annual calendar. It is offered in several different languages and in various paper output modes, so it is a perfect way to trigger another World Wide Rave for NetLife Research this year.
How can you create something simple and clever that gets people to share your ideas and tell your stories? Your Challenge: How can you trigger your own World Wide Rave?
haha, have it on my wall now :)
P.S. waiting for you in Lithuania :D
Posted by: Linas Sablovskis | January 14, 2009 at 11:52 AM
That is great a example of guerrilla marketing. It's smart, not over bearing, and just plain awesome. Just downloaded it and sent it to a friend of mine who is a UI designer.
Posted by: Josh Peters | January 14, 2009 at 01:50 PM
Prospects love calendars, posters, and wall charts as giveaways, yet they are rarely used compared with white papers and e-books. When I was at Westinghouse Defense, we gave a fold-out time-line of the history of defense technology, and we could not keep up with the requests for copies (this was pre-Internet).
Posted by: Bob Bly | January 14, 2009 at 03:55 PM
What a great idea, I love it. When reading a white paper or ebook, I'm usually anticipating the page where the author tries to sell me their product. The marketing was so transparent in this poster that I hardly noticed ... until the day I need help from a usability pro.
Posted by: Marie Adams | January 15, 2009 at 02:30 AM
I love that they support LOLcat as a language! Brilliant!
Posted by: Todd Van Hoosear | January 29, 2009 at 05:25 PM