MARKETING AND SALES STRATEGIES

Marketing Me: How smart digital natives reach potential employers

Posted by David Meerman Scott 05:15 AM on December 30, 2008

I just love that my book The New Rules of Marketing & PR is used in many college and university classes. Frequently I’ll find references to the book on students' and professors' blogs and I often end up with students as my new Facebook friends or Twitter followers. What a terrific connection to up and coming communicators!

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Kyle F. Reinson is professor of Communication at St. John Fisher College in Rochester, NY, requires The New Rules of Marketing & PR for his COMM 376 class. Besides his teaching gig, Reinson trains business writers and consults on PR strategy for a variety of industries, although he specializes in real estate development.

COMM 376 prepares students for the practice of public relations and students are challenged to think managerially and tactically. They work with traditional press releases, special events and advertisements, Web-based applications and Integrated Marketing Communications (IMC).

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One project the students worked in was a blog devoted to campus fashion. Motto: We love fashion and want to share it with the world!

Marketing Me

Another project the class worked on was to market themselves online.

"In the 'Marketing Me' project they either had to construct an online portfolio future employers could access or they had to exhibit thought leadership on an idea or concept that they found of interest," Reinson says. "I had very few rules. The class featured guest speakers from the Student Press Law Center, RIT and Kodak -- all helping the students to address how they might market themselves to future employers as digital natives."

If you're looking to hire someone to help with your online marketing and PR, take a look at these digital natives or those studying at other colleges and universities with strong online communications programs.

David Baker
Catherine Alton
Selena Cochran
Jim Ernst
Emily Urbanski

David Meerman Scott

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