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December 31, 2008

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MarketingTwins-Randy

Cool story! I love hearing these stories. I love the creativity of people!

ONE POINT OF QUESTION:

If the blog and ebook are used together to raise HIS profile, why not send people to his blog to download the ebook? I face this question alot when promoting other people's stuff - do I just put the ebook/PDF/video on my site, or do I let them have the traffic to their site where people can learn more? Do you have a regular practice on this? Is there advantage either way?

Happy New Year!

-Randy

Duane Brown

Hey David

Great post as always. Working on and finishing my ebook is my goal for next year... just figuring out my exact topic has been the challenge. I know it'll combine marketing and video games but at what point do they meet and make a great ebook.

Maybe I should just write and see where it takes me instead.

Max Trescott

David,
Thank you for your post about my "Learn to Fly" ebook. As you know, I'm a huge fan of yours. "The New Rules of Viral Marketing" ebook was the catalyst that got me started on this ebook. I've always been passionate about aviation, and doing the ebook seemed like a perfect way to give something back to the industry that will help encourage more people to learn to fly. Plus it was less time and effort that a printed book (as I'm reminded daily as I work to finish my 2nd print book)

I first read "The New Rules of Marketing and PR" a year ago and it prompted me to start my www.maxtrescott.com blog. I liked the design of your blog and borrowed heavily from it in creating mine. I recommend your book often.

In fact, I got my daughter to read the book and it made her much more savvy as she went about interviewing for her first job out of college. The San Francisco PR firm she interviewed at was particularly impressed with her knowledge of new media. I'm sure it also helped her with her interview at Facebook, where she started working in June.

David, when you're ready to finish your pilot license, let me know and I'll talk to your wife! Enjoy the holidays.

David Meerman Scott

Max, thanks for stopping by. And great job.

Randy, Good question. I think whatever is easiest for people who want to read is best. One click is much better than two. I did point to both Max's ebook and his blog in my post.

SEO is another important consideration. When I release ebooks, I prefer people download directly to increase the search engine rankings for that phrase. For example, go to Google and do a search for the phrase "viral marketing" - you will see a direct link to my ebook as the number 5 listing of 5 million hits. Not bad. This ebook has been downloaded nearly 500,000 times in a year.

Hamilton Wallace

What is your feeling about ebooks in our ever-shrinking-Twitter/Search-influenced world? I'm an old direct response guy: the more words the better, as long as you know what you're doing. Still apply in your opinion?

David Meerman Scott

I think ebooks are one of the single best ways to market online. For my work, they are the second most important after my blog.

Chris Ryan

David, excellent post about Learning to Fly. I also took some lessons back in my college days - six and half hours according to my now dusty pilots logbook. And your tips on doing an ebook are right on target - something I plan on doing in 2009.

Chris Ryan
http://gr8marketing.wordpress.com

Sesli görüntülü sohbet

David, excellent post about Learning to Fly. I also took some lessons back in my college days - six and half hours according to my now dusty pilots logbaook. And your tips on doing an ebook are right on target - something I plan on doing in 2009.

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