MARKETING AND SALES STRATEGIES

Attention Century 21 Real Estate: Proof new marketing works

Late last week, Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC challenged me to give my Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR.

Many people commented on the post, including real estate professionals Mike Lefebvre and Jay Thompson. Matt Gentile himself also jumped in a few times. Thanks to all who participated in the discussions.

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But it was Jay who pointed out something remarkable. Just two days after I sent my Top Ten post, Google has indexed that blog post as the number six result for the phrase Century 21 Real Estate out of 1,780,000 hits.

Imagine that!

These search results should be very telling for Matt and the other executives at Century 21. Hey, I'm just a guy with a blog. If I can generate a search result in the first page, I would think that a company as large as Century 21, with more than 8,000 offices in some 45 countries can achieve even better results.

This is absolute proof that my suggestions would work.

What do you have to lose? Why not implement the ideas?

David Meerman Scott

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