HIRE ME TO SPEAK
HIRE ME TO SPEAK

Certified organic... water!

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

copywriting  |  Marketing

I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal.

As usual, I just can't help looking: product labels, menu font choices, meal descriptions, restaurant design, wait staff clothing. Always a marketer, right?

So the bottled water was tasty and obviously expensive so I check the label.

Yikes, they're saying the water is organic.

Llwatlog_2

From the site: "llanllyr SOURCE is one of the world's premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.”

OK, I get that sometimes you just have to jump on the latest thing. In food, organic is popular now.

But water?
Llwater