MARKETING AND SALES STRATEGIES

Certified organic... water!

Posted by David Meerman Scott 02:12 AM on September 18, 2008

I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal.

As usual, I just can't help looking: product labels, menu font choices, meal descriptions, restaurant design, wait staff clothing. Always a marketer, right?

So the bottled water was tasty and obviously expensive so I check the label.

Yikes, they're saying the water is organic.

Llwatlog_2

From the site: "llanllyr SOURCE is one of the world's premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.”

OK, I get that sometimes you just have to jump on the latest thing. In food, organic is popular now.

But water?
Llwater

David Meerman Scott

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