MARKETING AND SALES STRATEGIES

The Scalper's Got my Baby

Posted by David Meerman Scott 03:42 AM on August 09, 2008

For an interesting use of video check out those produced by Max Deale, author of the self-published book Sold Out, So What! The Secrets that High-Priced Ticket Brokers and Scalpers DON'T want you to Know!

This excellent little book (you can read it in an hour) is for fans of concerts and sporting events and teaches the art of scoring tickets to sold out events and always sitting in the best seats in the house. I've been going to concerts since I was 15 and had accidentally discovered and used some of Deale's techniques. However, this funny and well-written little book gave me some new ways to score tickets.

Deale, known to his friends as the "Ticket Jedi" spent 20 years perfecting his technique of acquiring "sold out" tickets at or below face value. (One of his themes as that there is no such thing as "sold out.")

He calls his video series "ridiculously idiotic spoof commercials," and says, "I'll keep pumping them out until I get it right." My personal favorite is called The Scalper's Got My Baby. It's amazing what you can produce with a little time and a healthy dose of creativity. As a result of his excellent Web site for the book and the videos, Deale was recently interviewed for an article in Rolling Stone and Sold Out, So What! is selling briskly.

My best ticket story? I scored front row center to the opening night of The Rolling Stones most recent world tour, paying face value for a ticket that the brokers wanted over ten thousand dollars for. I took this photo at Fenway Park in Boston on August 23, 2005. Can't get much better than this, don’t you think?
Rolling_stones_at_fenway

David Meerman Scott

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