I had a rare and exciting opportunity to participate as a guest on the Marketing Over Coffee podcast, with Christopher Penn and John Wall, produced in front of a live studio audience at PodCamp Boston 3.
This was really fun, not only because John and Chris are such great hosts, but because of the audience. I've been a guest on perhaps 100 telephone call-in podcasts, but this was my first time to do it in front of an audience. The live audience makes a huge difference.
It was also fun because Chris and John taught me about podcasting when I met them two years ago at PodCamp Boston 1. Both are also featured in my book The New Rules of Marketing & PR in the podcasting sections.
05:35 On public speaking and using the ladder approach
08:30 Playing billiards and how perceptions change as you get more skilled at speaking
12:16 My new book Tuned In which I co-authored with Phil Myers and Craig Stull
14:44 Viral Video and using the Movie Producer / Venture Capitalist approach
17:47 Swedish toilet video from CWS - my favorite viral video
26:10 The idea of NeoVictorianism, Industrial Education and Mass Media as an aberration
32:30 Giving away content for free and why it’s a good idea. (Including a tip for musicians on how to get some huge exposure free).
34:22 Audience Q & A - Getting Press Release traffic, tracking PDFs