MARKETING AND SALES STRATEGIES

A viral marketing story suitable for bedtime

Posted by David Meerman Scott 06:35 AM on July 11, 2008

Perfect for a summer weekend, check out this ebook of Seussian commentary on the difficulties YOBI CIO Jen O'Meara encountered with "new marketing".

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Then, watch as Jen uses YouTube to explain what to do when viral marketing just doesn't work.

(She even bangs her head against her desk…again.)

Here is a direct link to the YouTube video

David Meerman Scott

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