Imagine that you are a senior executive at a large enterprise, one with over 2,000 people who work in global marketing. What would you do if you wanted to provide them with ideas about online marketing, social media, viral marketing, and other so-called "Web 2.0 marketing" concepts?
Well, you could bring everyone from far-flung corners of the globe to some hotel ballroom somewhere and talk to them.
That's not what SAP is doing.
On April 8, 9 & 10, SAP is bringing all 2,000 marketers in the company together for a virtual event - SAP Marketing Community Meeting. How cool is it that SAP is using the tools of social media to educate people about social media. "Show, don't tell" in action!
SAP invited external bloggers and speakers (virtual, of course) to help drive knowledge transfer to the SAP Marketing Community.
I am pleased to be a guest blogger at the SAP Marketing Community Meeting together with:
At this stage, the community is open to SAP marketers only. However, some of the discussions may be shared in the future.
As SAP knows, the best way to understand social media and the new rules of marketing & PR is to jump in. Don't just talk about it. Do it.
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An ambitious, bold move by a large company. But I'm not surprised. SAP clearly has some terrific sales/marketing people. Companies invest tons to convert to their system. I hear moaning and groaning every time it happens (with a supplier that I deal with), but companies still make the conversion - so they're doing something (perhaps many things) right. By the way, I'm enjoying your latest book!
Posted by: Leonard Klaatu | April 03, 2008 at 11:20 AM
Great idea. Would love to hear what solution(s) they use to deliver this event (is it an online chat, video conferencing, collaboration/mindmapping tools, elearning-style solution, etc.)
I'd also like to know after the event if the solution they used was effective for all participants.
Keep up the great work!
Posted by: Jeff Trubey | April 04, 2008 at 11:21 AM
Seth,
Do you have any contacts for this meeting, the info on the web is terribly absent.
Thanks,
Ian
Posted by: Ian Alexander | April 06, 2008 at 08:38 PM
Ian, David here (not Seth). This is a closed meeting for SAP marketing people.
Posted by: David Meerman Scott | April 07, 2008 at 05:32 AM
I'm listening a lecture at from from a guy who was running Marketing department at SAP Croatia and I must say that you can see what a modern look at marketing looks like.
I really enjoy when big companies have something new to offer.
Sasha
Posted by: Sasha T. | April 07, 2008 at 05:42 AM