MARKETING AND SALES STRATEGIES

Sex, shaving, and your oral health

Please forgive the gratuitous headline but I couldn’t resist. Two new free ebooks have been sent to me recently and both of them involve sex. Well, sort of.

Dianna Huff points us to Dr. Helaine Smith, a Boston, Massachusetts cosmetic dentist. Dr. Smith asks the question: "When was the last time you thought about your teeth? That's like asking when you last thought about your femur or your elbow."

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In her new e-book, Healthy Mouth, Healthy Sex! Dr. Smith explains the connection between oral health and sexual well-being: "a topic not too many people talk about."

She says: “What many people don't understand -- or even consider -- is that the health of our teeth and mouths has a huge connection with our overall physical health -- and our sex lives!

Luke Faccini points us to an ebook that his agency The Sponge created called The 6 Essential Elements to an Exceptional Shave!

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The ebook asks: "Were you taught how to shave by a pro? More likely you've unknowingly taken on the bad habits of your father, or even worse, you've taught yourself to shave from what you've seen on television commercials. If you ever get razor burn, ingrown hairs, redness or irritation then you have to read on!"

The ebook includes six reasons why you should pay attention to your daily routine with number 6 being: "The amount of sex you get is in direct proportion to how well you shave!"

The sex angle, while just a teeny bit gimmicky, does spark some interest because the authors are linking sex to unexpected things like shaving and dentistry.

I really like these ebooks. If a dentist and an Australian company producing "male grooming products that were created to increase the appeal of the uncompromising man" can find topics to write an ebook about, it shows that virtually any company, product, or organization can use an ebook to tell a story.

You can too!

Disclosure: Both of these ebooks kindly mention me in the acknowledgments and I thank the authors for that. I had nothing to do with the development of either ebook. However, both authors were in some way inspired by the information about creating ebooks that I included in this blog and in my latest free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

David Meerman Scott

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