« Sex, shaving, and your oral health | Main | The Milken Institute Global Conference: My brain's gonna hurt »

April 17, 2008


TrackBack URL for this entry:

Listed below are links to weblogs that reference Parents against reprehensible metal music:


Feed You can follow this conversation by subscribing to the comment feed for this post.

Raza Imam

I did a double take also. I don't click ads but I wanted to see what this was all about. It was confusing and it took me a while to make sense of it, but it caught my attention and engaged me.

Isn't that what marketing is designed to do?

Raza Imam

Luke Faccini

My children are not that age yet, but you have to congratulate the thinking with this, sneaky as it is.

The "teens" would be about car age and naturally you would be the buyer. I would never knowingly click on a Toyota banner ad. It would be very interesting to find out whether it boosts sales.

Ryan Sasaki

Bait and Switch.

I don't like it.

I just don't see a connection at all. I think Luke has a good point about potentially attracting the right demographic, but I think it's a reach for Toyota.

They really don't have anything attractive to say about the Matrix?

I find marketing in the automotive industry incredibly boring and unoriginal...so I do admire Toyota for thinking outside the box...unfortunately I don't thinki the box is anywhere in sight.


This is the sort of teaser advertising that respectable advertisers will need to take more care about in the future. As of 26 May 2008 in the UK (and eventually across Europe) there will be new legislation making advertising which inaccurately claims or create the impression that its origin is not that of the advertiser but of a consumer or other body, when it is not, a criminal offence.(Unfair Commercial Practices Directive).


Reprehensible? Certainly. Hilarious? Absolutely.

Jonathan Bostrom

Don't like it. I don't believe there's ever a place for tricking prospects. Ever.

That being said, I just got done playing some Metallica on my guitar.

Jamie Turner

I'm not all that concerned about the bait and switch aspect -- as a former creative director, I was always trying to find ways to get people to notice my ads. They did a fine and innovative things here. One side note -- The good news on this campaign is that it might genuinely bring attention to Media Pollution, which is the cynical, pessimistic, dark imagery that TV, Hollywood and the music industry are pumping into our children's brains. (By the way, I'm a left-leaning, open-minded person, so this isn't a comment from a right-winger, it's a comment from a concerned parent.) We collectively should put an end to the kind of junk that MTV, Jerry Springer and others are putting on the airwaves. Seriously. We've got to get a grip on this.

Brian Carl

I don't like the bait and switch. Isn't the point of internet marketing to engage the viewer, not to trick them?

Regardless though, as someone who likes Metal the Ask Gladys section is hysterical.

Metal HEAD



you guys need to visit ozzy for treatment. :P
Metal for Life:Metal means Life...
all religion su#ks..
but in Metalism we see no color no cast no money or Nationality etc...we just love each other...
i just hate people like you..

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

follow me

David Meerman Scott books

I want to speak at your next event!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004