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March 04, 2008


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Pamela Seiple


As I mentioned before, my class was extremely privileged to have you visit us. New media and PR is an extremely critical topic for us college students entering the professional world.

Rebecca Corliss

I agree, Pam.

David-- Again, I can't thank you enough for how helpful you've been. It feels good to know pros like you believe in us.

Karen Russell

I've always enjoyed having PR pros into class, but having our book's author is a first. Today we discussed writing a new rules PR-mktg plan and after spring break we're putting it into action. Thanks for inspiring us!


Really interesting David. While I am a marketing professional, my company has a focus on healthcare clients. Healthcare where I live is slow to get on the social marketing train, but a few of my clients are trying to lead the way -- conservatively getting their feet wet with blogging.

Erin Williams

While my class doesn't use your book, we are diving into the wide world of social media. My professor maintains her own blog, http://prpost.wordpress.com, and each student is required to post two blogs each week.

I have seen similar assignments from other universities as I roam the blogosphere.

I am lucky enough to study at a school that values new media and prepares me as I enter the public relations profession.

Robert French

Great to see more classes reaching out to you, David. You're very kind to join in. My students still talk about our virtual guest lecture. Thanks.

Ask Steve about what he called a "teachable moment" when I was able to read their Facebook group last semester. Seems that Facebook had (maybe still has) a wide open back door.

They were writing about me and our class with a link to my blog. The back links to the group appeared in my site's tracking software. I was able to get right in there via that link and see every post. I was not a member of the group and they *did* have it set to private.

So, as we all know - nothing we write is private, no matter how much a site may claim to the contrary.

David Meerman Scott

Hey Robert,

Steph did tell me about that teachable moment. Interesting!

Cheers, David

Barbara Rozgonyi, Wired PR Works

Good to see students and professors conmecting with you, David. In my marketing execution class for non-profits, we tossed out the 500+ page outdated PR/advertising textbook and substitued your easy-to-read and follow manual. Thanks to a grant, your books were free. One of my students, who had recently completed a PR class at another college, asked me why they didn't teach any of the newer stuff there. Appreciate you keeping me and my students on the edge of the learning curve.

Mario Bonilla

Great post David. And Bravo! to those educators and students that do not just rely on info that is just handed to them but want to reach out and converse in the languages that the real world is speaking in.

Christine Busacca

Hey David.
Thanks again for speaking with my class at Rider University. I personally know it made me really think about how much new media can really impact the public relations field as well as my own life. The link that you sent me about the resume blog has encouraged me to go for it. I'm planning to start that next week while on spring break!
Christine Busacca

Tatiana Tugbaeva

While we didn’t use your book in my Writing for Interactive Media class (at The University of Tampa), we were asked to set up our own blogs and post on them on related topics. It was my first real exposure to social media, other than Facebook and MySpace, and I loved it!

In my opinion, universities should include social media practices into their curriculum not only for those students pursuing communication career, but also business, marketing, writing and more. As social media gaining more momentum, not all universities are keeping up. I wish I have had more experience with social media and received a better insight into how to apply it to my everyday/business life.

Josef Katz

Very interesting post. It would have been great to learn directly from the authors. Would have cut the reading time in half... or doubled it if they were great.

Working for a non traditional education company this really resonates. We deliver material in almost every medium except for the traditional classroom. A number of authors actually teach for us in a variety of ways and we use all forms of new and social media to deliver education. I think the challenge for our traditional education system is there are too many 'old school' professors/teachers who are not ready to get social or use the new technology.

Prof. Kyle F. Reinson

Students who live "in the now" have a tough time connecting with knowledge that was produced by scholars over many decades. Why does that stuff really matter to them? For most students, it is about checking all the boxes to get their degree which they hope will lead to a career. I think students struggle with the memorization and the standardized testing that, to them, does not translate into the practical use of the knowledge. In my class I try not to be so rigid because things are changing. The best I can do is engage them in thought leadership discussions so they can be of value to potential employers right out of college. I still bring in the theory, but the lessons in that are between the lines. Nice blog.

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