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March 23, 2008

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Eero Brillantes

The http://www.webiknow.com/ blog is the official blog of David Meerman Scott, an online marketing and public relations guru.

I have read his book "The New Rules of Marketing and PR". Its a very practical book and is a goldmine of web sources about re-tooling marketing and public relations in an on-line environment. It is also incisive as it provides "in your face" analysis of emerging PR realities amidst time tested theoretical and traditonal banalities held sacred by practioners of the craft.

It is with this that two websites are put forward. http://www.davidmeermanscott.com/ and http://www.webinknow.com/

Shama Hyder

Hi David-

I am a book addict, so I will have to check this one out. Thanks for the recommendation!

-Shama Hyder

John Mallen

David, your post recalls a delightful interview Jennifer did with NPR radio's All Things Considered last month. (http://www.npr.org/templates/story/story.php?storyId=19200355)

Finally, and sadly, as one team member pointed out during a take out lunch a couple of years ago: those soy sauce packets don't have any soy in them. At least the ones we get delivered here are just flavored water.

Neil Desai

Hi David,

I'm currently reading the New Rules of Marketing & PR. It's a fantastic book, I'm sure to read your other books. Being an entry level exec in media planning, it will definately give me something to contribute at work.

Thanks,

-Neil

Liam Ovenden

Just about to fly Sydney-LA tomorrow and looking for a book to read in flight - thanks!

Might give me some inspiration for the Talent Fanatic!
www.talentfanatic.typepad.com

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