I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides enterprise software that helps companies achieve service-oriented architecture (SOA) and business process management (BPM) success."
This is my favorite from the series. I've known a lot of B2B software salespeople, and man do they nail the types here in this video. But it's all in good fun. Watch how the sales guys work over poor Greg.