MARKETING AND SALES STRATEGIES

Meet Greg the (software) Architect

Posted by David Meerman Scott 12:15 PM on March 11, 2008

Greg
The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides enterprise software that helps companies achieve service-oriented architecture (SOA) and business process management (BPM) success."

This is my favorite from the series. I've known a lot of B2B software salespeople, and man do they nail the types here in this video. But it's all in good fun. Watch how the sales guys work over poor Greg.

Watch more videos and meet the cast here.

Hat tip to Erin Smith, Director of Marketing Communications at Axeda for pointing me to Greg .

David Meerman Scott

Subscribe to Email Updates

achive