The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides enterprise software that helps companies achieve service-oriented architecture (SOA) and business process management (BPM) success."
This is my favorite from the series. I've known a lot of B2B software salespeople, and man do they nail the types here in this video. But it's all in good fun. Watch how the sales guys work over poor Greg.
Watch more videos and meet the cast here.
Hat tip to Erin Smith, Director of Marketing Communications at Axeda for pointing me to Greg .
I always read your blog and really like it,since I bought your book six months ago. I am from Brazil e I'd like to say that there is any kind of publication like yours in Portuguese. Congratutolations for your job.
alysson
Posted by: alysson | March 17, 2008 at 12:58 PM