I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek you out.
I commissioned Doug to do a new masthead for my blog. The direction I gave Doug was that I wanted to convey through the masthead the ideas I talk about, particularly the concept that you can create great content on the Web and that you don't need to rely on expensive advertising or begging the media to get noticed.
I also wanted to carry consistency of my designs through my various publishing endeavors. The blog masthead was the one thing that had been a little "off" because the old design (which I liked very much) was done by a different person.
Here is the old masthead
My friend, the positioning guru Mark Levy, says of the new masthead: "Doug nailed it, David. It's perfect. It's energetic, passionate, and shows the power of the individual's mind and voice in action. Bravo."
I think Doug did a great job, don't you?
(Note – if you're reading this soon after I changed mastheads today and you're seeing my old masthead, you may need to hit refresh on your browser.)