MARKETING AND SALES STRATEGIES

Personal branding, great design, and a new masthead

I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek you out.

For nearly a decade, my favorite designer is a genius named Doug Eymer. I worked with Doug in my last corporate VP marketing job and continued using Doug to create killer designs for two of my book covers – Eyeball Wars and Cashing in with Content. Doug also designed my Web site and my two most popular ebooks The New Rules of PR and The New Rules of Viral Marketing.

I commissioned Doug to do a new masthead for my blog. The direction I gave Doug was that I wanted to convey through the masthead the ideas I talk about, particularly the concept that you can create great content on the Web and that you don't need to rely on expensive advertising or begging the media to get noticed.

I also wanted to carry consistency of my designs through my various publishing endeavors. The blog masthead was the one thing that had been a little "off" because the old design (which I liked very much) was done by a different person.

Here is the old masthead
Win_masthead_old

My friend, the positioning guru Mark Levy, says of the new masthead: "Doug nailed it, David. It's perfect. It's energetic, passionate, and shows the power of the individual's mind and voice in action. Bravo."

I think Doug did a great job, don't you?

(Note – if you're reading this soon after I changed mastheads today and you're seeing my old masthead, you may need to hit refresh on your browser.)

Thanks Doug!

David Meerman Scott

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