MARKETING AND SALES STRATEGIES

New Rules of Viral Marketing update and free virtual book tour teleseminar

Posted by David Meerman Scott 10:04 AM on February 08, 2008

It's been twenty days since I released my new ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

I'm amazed at the stats. In just 20 days:
> 42,810 downloads (based on my Web analytics)
> Close to 100 blog posts about the ebook (depends on which blog search engine is used)
> Well over 1,000 hits on the exact phrase "new rules of viral marketing" (on the day I put out the ebook there were zero hits on the phrase.)

Viral_marketing

How did I achieve these results?

I didn't do a thing. I didn't beg the media to write about it. I didn't pay for expensive advertising to promote it. I didn't interrupt people by sending it out via email.

All I did was post it on my blog. That's it. You did the rest. Thank you for downloading the ebook and for talking about it.

(Well, I guess I can safely say that my viral marketing ebook has gone viral.)

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UPDATE - Due to a scheduling problem with the technology provider, the live event needs to be postponed to Tuesday March 4, 2008 at 6:00PM eastern time. Sorry for the inconvenience.

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I'll be on a live teleseminar Tuesday February 26th, 2008 at 5:00 PM EST to discuss viral marketing in depth. For about 70 minutes, I'll answer questions that you submit to me and discuss the issues people face with going viral. It's free to participate. I hope you can make it.

Mike Sigers, of Simplenomics kindly offered to host the live Q&A with me. Mike will do the Q part and I'll do the A part. Mike is a sales and marketing consultant who simply tries to help people find easier, simpler ways to sell more and market their products and services for less cost with bigger results.

To submit a question for Mike to ask me, please go to the New Rules of Viral Marketing Virtual Book Tour site. You'll have an opportunity to post the question and then get the dial in information.

Your questions are really important to me. As I learn more about viral marketing and more about what you want to know about viral marketing, I will be creating more information about how to spread your ideas for free. The questions help me to speak, write, and produce the most valuable information.

If you don't want to ask a question, but would like to listen in, that's cool too. Please go here.

If you can't participate live, ask your question anyway. The New Rules of Viral Marketing Virtual Book Tour site will have the replay as an MP3 the morning after the live event.

Thank you for spreading my ideas.

David Meerman Scott

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