I'm enjoying the US Presidential race. As a marketer, it is fascinating to see how the candidates position themselves. And as a frequent keynote speaker at conferences, I also enjoy the snippets of candidates speaking on the stump.
Each primary night, I channel surf for hours as the returns come in.
A phrase like "The best political team on television" might be OK as an advertising slogan for billboards and magazine ads, because you want people to give CNN a try. But it is incredibly silly for the anchorman to keep saying it on air during the editorial content of a program - we are already watching!
There is no need to coerce viewers into continuing to watch your coverage. Anyone who is into politics enough to watch primary results instead of American Idol or ESPN or something else on TV has already made up their minds about what channels to watch and who has the best coverage. Don't interrupt our enjoyment with advertising in the form of silly catch phrases during the editorial content.
I'll be watching the Wisconsin and Hawaii primary results this evening.
Attention Wolf Blitzer and CNN: It's time to retire that stupid phrase.