I spent an enjoyable day this week with my editor and his colleagues on the marketing, editorial, and PR teams at my publisher, John Wiley & Sons, Inc. to discuss new initiatives for my current book, The New Rules of Marketing & PR and ideas for future book projects. For example, there will be an Amazon Kindle version of New Rules shortly. And yes, I've got two more books in the works—one to come out in 2008 and one in 2009. It is just a little early to announce anything now, but you'll be the first to know.
Amazingly, Wiley has been publishing books for 200 years. Can you imagine—Wiley was founded in New York City when Thomas Jefferson was president! And Wiley has been a significant player in the publishing industry for two centuries.
How can a company be around for that long? Simple, the only way is to be tuned in and develop products and services that people want to buy and markets them in the ways that people find information or solve problems.
Here are a three examples of the new rules at work at Wiley: