The New Rules of Viral Marketing - free ebook!

The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free

> Imagine you're the head of marketing at a theme park, and you're charged with announcing a major new attraction. What would you do?

> What would you do if you were a vice president of marketing for a technology company and you were ready to find a new opportunity to advance your career?

> If you were a marketing executive for a big, famous company, how could you quickly put a human face on your organization?

> Or think of a marketing program that you might initiate if you suddenly had to launch a startup technology and services company targeting marketing professionals, Web designers, and business owners interested in improving their Internet marketing. How would you do it?

The answers will surprise you. The smart marketers profiled in The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free tell you exactly how they used viral marketing and provide advice in their own words.

Download The New Rules of Viral Marketing now! It's free and there's no annoying registration requirement.

You and I are incredibly lucky.

For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.

How word-of-mouse spreads your ideas for free!

Word-of-mouse is the single most empowering tool available to marketers today. I wrote this e-book so you can take advantage of the power of viral marketing too. In it, I share ideas that will help you create your own viral marketing strategies and campaigns. These are the "new rules" I've used to create marketing programs that have sold more than a billion dollars' worth of products and services worldwide.

It's not easy to harness the power of word-of-mouse, but any company with thoughtful ideas to share—and clever ways to create interest in them—can, after some careful preparation, become famous and find success on the Web.

Please download my new ebook. And if you find it interesting, please share it with whomever you believe would benefit from reading it. Thank you.

Comments

[Michael A. Stelzner]

This little mouse things ebooks and white papers are actually more closely related than you mention :)

The nerdy white paper is so 1990.

In the consumer world the ebook goes viral. In the business world, the white paper goes viral. Not a hard and fast rule, but one that I generally believe.

Mike

[Dharmesh Shah]

This is very, very timely.

I think too many businesses are convinced viral marketing is at one of two extremes:

1. Only for YouTube videos and targeted at high-school students.

2. More like buying a lottery ticket and hope it works.

This ebook takes a pragmatic look at viral marketing. There's an idea in there for everyone.

Thanks for sharing (and mentioning me in the book).

Cheers!

-Dharmesh

[David Meerman Scott]

Michael, you're right IF companies follow your advice.

However many just print their brochures on white paper and call it a "white paper." Then readers get turned off and have a tendency to say "all white papers suck".

David

[Joel Heffner]

The story on pages 5-7 alone is worth more than you get in most books on PR and marketing!

[Kyle Matthew Oliver]

The e-book looks great, David. Doug did a terrific job with the design work.

For what it's worth, my favorite section is pp. 17-19; I can't get enough of that venture capitalist analogy.

Thanks,
Kyle

[Sasha T]

As always you have something smart to say and there is not better way to deliver your thoughts then through a free ebook.

I believe that the next step is writing a paper book on viral marketing? ;)

Cheers,

Sasha T.

[Chad B. Holmes]

David,
Great ebook. So many professionals are still leaving viral communication out of their com strategies. You really boiled it down to a quick read that makes it easy to start planning for viral communication. Thanks for making it free.

[Sharon Lee]

Hi David,

These days, with all the marketing garbage out there -- even stuff that costs hundreds of dollars -- it's extremely refreshing to find someone who actually delivers (make that OVERdelivers!!) on their promises... and free no less. :-)

There have been very few marketers who I can honestly say have a profound difference to my business... Mark Joyner, James Brausch, Jay Abraham... But after reading your book, I believe I may have to add David Meerman Scott to that short list. :-)

Thank you so much for sharing this valuable information!

Best regards,
Sharon L.

[Tajiana]

Thanks for the ebook! I recently read your New Rules for Marketing and PR, and I am so happy I did. As a recent graduate, there is a lot of learning that needs to be done during the first few years in the career world. If I just listened to these guys who have been doing it for 20 years, I could kiss my career goodbye in six months. Now, I can begin to position myself as an expert in new media. Thanks again for continuing to write all of these books, because they are not teaching this in the classroom.

[Allison]

Thanks for posting this ebook! Viral marketing is SO important today on all fronts.

[Tom]

David,

Your ebook should get a good mousekeeping stamp of approval. Very useful and a nice read. Thanks for helping to get out the message that social media marketing is affordable, measurable and effective - and not just for the youth-tube market.

Tom

[Raj Khera]

Good book with very useful examples. I'm curious about how the viral marketing for your book is working out so far. Several people have blogged about it and I'm sure many have spread the word in their circles - I know I have. Could you share how many downloads you got the first day and up through now?

[Tynisha]

Thank you David for yet another fabulous ebook. Your previous ebook on the new rules of pr changed the way I worked with my clients and your book on the same topic is on the shelf next to all my other pr, writing bibles. The information you've provided here is so valuable. I've just finished writing my own ebook to upload to my blog and I'm a little terrified of the response to say the least, but just reading your ebook has given me renewed confidence. Here's hoping, I do you proud and that maybe you will want to take a peek at it after it's uploaded and give me your opinion. I’m going to institute all of the viral marketing tips you’ve given here and will definitely alert my list and clients to your new ebook. Thanks again for all of the great info.

Tynisha

[David Meerman Scott]

Tynisha - go for it. And good luck.

Raj - the number of downloads so far has been amazing. I'll blog about it tomorrow or the next day.

Thanks, David

[Pamela Seiple]

Can't wait to download this! Currently working on "The New Rules for Marketing & PR" and loving it! Props to your for free, educational material!

Pamela

[Freeebooksdownload]

Woow great post thanks dude :)
http://www.freeebooksdownload.net/

[Shivakumar]

Hi David,

Shiva from India. I have been looking into Viral Marketing and came across your blog. I downloaded and found you viral marketing book very interesting. I figured that I have been using a quasi viral marketing approach for my personal blog (http://shiva-justbe.blogspot.com) especially with word of mouth means to get more traction and also distribution. Any thoughts if there is a need for a more refined approach for personal or rather non-professional, non-business blogs?

[Jim Scherr]

David, Bought your book back when we started the website Aug. 07. Thought it was very informative and we have set up a viral marketing campaign, pending our release this month. Just read you viral marketing piece and I would have liked to see a better example of viral mkting other than Harry Potter, which is a layup. Look foward for more info in the future. Thanks, Jim

[Marketing Integrity]

Just finished reading your new e-book. Some excellent tips and ideas - thanks David!

You conclude it well on page 31..."What do you have to lose?"! There is no better endorsement than a positive customer referral. People won’t endorse your product or service unless they are impressed. I believe that drawing on that emotion is one of the most powerful marketing tools we as business owners (and marketers) have at our disposal. If more companies empowered creativity and took it seriously, they would experience the excitement and genuine viral marketing success.
David T.

[Business.opportunity5]

your e-book about marketing is good and the information which you have provided will be very useful to the marketing people and it gives good idea for beginners also.

[vviralmarketing]

Nice e-book on viral marketing. yes it is the single and most powerful tool available in the market today. viral marketing is the quickest way to market a website. useful ebook looking for more updates on these, thank you.

[ilya]

For our first eBook, it'd be interesting to include a bunch of quotes I've seen in the press from analysts, CIOs, managers, programmers, etc. - a bunch of folks in our target market. Do you know whether approval is needed in order to use the quotes? Getting this might be a big hassle - so wondering if there are circumstances where it's not necessary (for example, if something's published, and an attribution is made to the original source/date?)

thank you in advance,
ilya

P.S.: Loved your eBook!

[David Meerman Scott]

ilya -

1. If you see the quotes in a press release, you can use them without asking (as long as you use the quote exactly and not out of context.)

2. If you see it somewhere else (like in a news story or on a web site) you will need to get permission for a long quote.

3. There are situations where you can use quotes without asking that fall under "fair use" in the US. Here is the Wikipedia entry. I am not a lawyer, so you will need to wade through this yourself http://en.wikipedia.org/wiki/Fair_use

David

David

[Viral Marketing]

Excellent book, the basic premise will never change, even long after the medium has changed 1000 times.

[Andy C. Szul]

Great stuff. We recently launched an online-based editing service and found your tips especially helpful.