I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Imagine you're a marketing manager for a company that makes toilets. Your company just came up with a spiffy new self-cleaning model. What do you do?
Most marketing managers would talk about their "flexible, scalable solutions for toilet cleaning processes using cutting edge technology" or some such gobbledygook.