Imagine you're a marketing manager for a company that makes toilets. Your company just came up with a spiffy new self-cleaning model. What do you do?
Most marketing managers would talk about their "flexible, scalable solutions for toilet cleaning processes using cutting edge technology" or some such gobbledygook.
Instead of yakking about their product, YouTube shows how it works. A million people have seen this video via word-of-mouse.
Instead of selling, can you find a way to tell your story?