MARKETING AND SALES STRATEGIES

Millions and millions of books, twenty authors, and one funky room

Posted by David Meerman Scott 06:20 AM on December 06, 2007

"I choose Mug root beer from the big white fridge with the pull handle because that's what I would have grabbed in my own rec room. The mismatched furniture and leftover paint that colors the walls are just what we had at home. As a place to stimulate ideas and build new friendships it’s great to finally get out of those damn hotel conference rooms and instead meet in a place that reeks of Pink Floyd and making out with Nicole in the corner. As I first sip my Mug, I swear cheap incense burned thirty years earlier still lingers. A flashback, perhaps."

Powwow

I've attended more than 50 conferences in 2007 where I was invited as a speaker and this week, I finally attended one for me. As an attendee! The terrific business book author Pow Wow, expertly sponsored by 1-800-CEO-READ (8CR), brought together 21 business book authors, and industry luminaries including publishers, publicists, designers, speaker’s agents, and more.

Polka_room

There were dozens of bestsellers represented and millions of books sold. It was so terrific to meet and share ideas about writing, marketing, and selling books. And with this group of extremely successful entrepreneurs we all picked each others' brains on the business of speaking and writing as a career. I learned a great deal (hey 8CR – sign me up for next year!)

The paragraph above was the result of a writing assignment – we had about ten minutes to write a few sentences that describe the funky Catalyst Ranch room we were hanging out in.

Here are the authors who attended:

Erika Andersen Growing Great Employees

Greg Alexander Sales Benchmarking

Jose Castillo

Kevin Eikenberry Remarkable Leadership

Phil Gerbyshak 10 Ways to Make it Great

Joanne Gordon Be Happy at Work

Jackie Huba Church of the Customer

Joe Heuer Business Daffynitions

Mike Kanazawa Big Ideas to Big Results

Alexander Kjerulf Happy Hour is 9 to 5

Steve Little The Milkshake Moment

Ben McConnell Citizen Marketers

Robert Mintz The World According To You

Jack Mitchell Hug Your Customers

Susan Quandt Sudden Impact on the Job

Michael Stallard Fired Up or Burned Out

Dan Roam The Back of the Napkin

John Rosen Stopwatch Marketing

Rajesh Setty Life Beyond Code

AnnaMaria Turano Stopwatch Marketing

Bill Welter The Prepared Mind of a Leader

Steve Yastrow We

Here are the people who work in the business book publishing world who shared ideas with us:

Ray Bard - Bard Press

Mark Bloomfield - Harvard Business School Press

Shelley Dolley - Leap7

Barbara Cave Henricks - Cave Henricks Communications

Mark Fortier - Fortier Public Relations

Nick Morgan - Public Words

Gerry Sindell - ThoughtLeaders Intl

Les Tuerk - BrightSight Group

Dennis Welch - Cave Henricks Communications

Susan Williams - Jossey-Bass

Thank you to Jack, Todd, Sally, Kate, Dylan, and Aaron from 8CR for putting on this great event.

David Meerman Scott

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