MARKETING AND SALES STRATEGIES

"Make my logo bigger!"

Is your tiny-logo-loving-designer always cramming your beautiful logo into an obscure corner of your ad? Well not anymore with Make Your Logo Bigger Cream!

Boring white space on your website? You can eliminate that white space and fill it with your marketing messages with White Space Eliminator!

You gotta check out this video. Anyone who has worked on a Web site project can relate to the bosses and the salespeople. They say something like "shouldn’t the company logo be a bit larger?"

Make_my_logo_bigger

But what they really mean is: "We want to make sure that our dumb prospects know who we are so make the damn logo bigger you silly pony-tailed geek!"

This incredibly clever Make My Logo Bigger video comes from Agency Fusion, a web development firm who says: "We understand that you are the trained designers and our expertise lies within the geek realms of programming. We are proud to be some of the best-qualified geeks around. We can't keep your client from asking you to make their logo bigger than Texas, but when it comes to websites we can help. Make My Logo Bigger Cream might be fake, but we are not."

Tip of the hat to Kelly for sending me this. Kelly is the publisher of a book that I enjoyed called Spinning Disney's World: Memories of a Magic Kingdom Press Agent. The book is a fascinating inside account of PR at Disney written by Charles Ridgway, the long-time head of public relations for Walt Disney.

David Meerman Scott

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