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December 13, 2007


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Matt Ambrose

I think the same could be applied to the Premier League. They're desperate to break into the US market yet they demand all the 30 second clips put up by fans of their favourite goals are removed from YouTube. What better marketing could they ask for to give the US a feeling of the passion for the sport? Yet another example of a new opportunity wasted by yesterday's thinking.

David Meerman Scott

Great example, Matt. What are they thinking?
Thanks for sharing,

Zack Miller

Great article, David. Do you see a big difference in how Universal Music approaches this type of content vs. Warner? Does Universal "get it"?


David, I completely agree with you here. This is timely for me as we are studying DRM in my Masters currently. It will be interesting to see how this whole issue pans out in the future.


You hit it out of the park with this one. You've given a great example of how much of the music industry refuse to let go of a 60's mentality when dealing with fans. It's amazing how many young (and some, very bright) people come into the industry only to continue using a fifty year-old playbook. It's all about retaining power and control. A romantic and false notion of the old days, I think. An interesting thing that I've found, is that a lot of the older superstar artists have grown even more in touch with their fan base and know exactly what gets them on their feet cheering, whether they are in the arena, or thousands of miles away, dreaming that they could be. Keep up the great work.

David Meerman Scott

Thanks Jody. Coming from a music pro like you, I appreciate this comment very much.



As someone who actually worked at WEA (the company is now Time Warner) back in the 80's, I can tell you that there is no way the record industry will change. Sure, there are some bright people...but it's largely run by lawyers and accountants...and they want to cover their asses every single step of the way. It's also about "maximizing shareholder value." This translates into suing anyone who infringes upon their copyright, no matter what...even if the supposed infringement might even be a positive thing.

It's a shame really. Your post delivers the truth, but these corporations can't seem to shake their past...they are grounded in the idea that all copyrighted material must be protected...even if it means clamping down on the incredible buzz that You Tube provides.

When I worked at WEA, if you wanted Led Zep, you had to buy it from us. There was no internet..there was no file sharing...and home taping offered marginal quality - so they pretty well had the market sewn up. The world changed and the music business didn't. They have reaped what they sowed.

The bottom line, the music business is very much like another classic rock band...Jethro Tull - they are "Living In the Past"


I have already replaced all my vinyl LZ with CDs and am working through the (best of the) rest of my extensive LP collection. Companies are happy to be getting my money twice yet they're not gracious enough to allow these fan accolades on sites such as YouTube. Talk about greedy!

Dave Pope

I have noticed that WMG removes all videos of their artists. This means none of their artists have a real web presence. Following the idea of the World Wide Rant, we are calling for a boycott on all WMG music to see if we can create a viral campaign and demonstrate the power of the web.

David Meerman Scott

Wow Dave. Big step. I'll be watching.

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