MARKETING AND SALES STRATEGIES

The power of negative headlines (part two)

Posted by David Meerman Scott 11:58 AM on November 01, 2007

Mark R. Hinkle (Author, Blogger, Technologist) enjoyed my riff do not read this blog post. So he tried the tactic on his blog on subject he knew would elicit a strong reaction.

Top 10 Reasons Not to Use Ubuntu

Editorial note – even if, like me, you don’t know what Ubuntu is, you must read item number 8 on Mark’s list.

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Mark says the reaction was amazing. The next morning he woke to find the post on the front page of Digg with over 100 diggs (there are 149 now). He says his blog is getting 10 times the normal traffic and the hits keep coming.

Mark says an added benefit was that he enjoyed writing the post.

“There's a lesson to be learned about appealing to the emotions of your readers there somewhere,” he says.

David Meerman Scott

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