MARKETING AND SALES STRATEGIES
New Rules of Marketing and PR,
I'm always fascinated when people use the Web to tell their stories directly. Sandra Mendoza-Daly let me know about how fashion designers "are not only using the Web to further brand themselves, but more importantly, to bypass the very closed off, defunct media and PR gatekeepers." Sandra runs Debutante Clothing. A vintage clothing store and blog where vintage, street and runway meet.
How cool. I'm not in the fashion biz (everything I know about how the industry works comes from The Devil Wears Prada). But what I hear is that the glossy magazines have traditionally been at the top of the heap in terms of dictating style.
Sandra shares a link to an interview with designer Malcolm Harris of Mal Sirrah called Fashion 2.0: A cut, sew and blog above.
Harris is an amazing example of the New Rules of Marketing & PR at work promoting his Mal Sirrah brand directly to his buyers using YouTube videos, his Cut, Sew & Blog blog, and a MySpace page. Check these out. Malcom Harris does it right. He truly is "Changing the world, one dress at a time."
Sandra says: "Never in the history of fashion has it been so easy for a young, talented designer to get their name out there an build a following."
What about your business? Can you do what Malcom Harris has done?
Debutante Clothing Mentioned
I just wanted to let you all know that Debutante Clothing was mentioned on David Meerman Scott's blog Web Ink Now. I am so excited about what is happening in fashion as web 2.0 becomes a widely used tool that...
This is right up my alley!! Thank you very much for posting about this.
I was listening to one of your podcast interviews yesterday, and you inspired me to change the focus of my blog from product to interesting content that people WANT to read. I thought my product information was interesting, but I was fooling myself. You're so right that if someone wants product information, they won't read a blog, they'll look at a brochure/webpage/catalog. Now, I have a strong blog concept that I can't wait to get started on.
my name is Taylor and i very into fashion its every thing that i sleep and speak.. Every day i come up knew ideas of me haveing my own clothing line of my very own..Its something that am very into and want to do i just dont know how to get stared?
It would be great, if he could get his blog under control. It looks like a hot mess, and the videos are poor quality.
This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .
I personally love this outfit. I love how nothing really goes together, yet everything looks perfect and effortless.
Powered by HubSpot