Lights! Camera! Sales! Welcome Wall Street Journal readers

I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television segment for the Wall Street Journal Report where we discussed how small businesses can create online videos that can increase their exposure on the Internet. Thank you for speaking with me Raymund.

If you've found your way to my blog via The Wall Street Journal, thanks for stopping by. I am an online thought leadership and viral marketing strategist and through my books, seminars and speaking I show organizations how to harness the amazing power of viral marketing.

Here are a few things I've written on this blog about viral marketing using YouTube videos that you might want to check out:

8 tips to make your YouTube video go viral

Viral Marketing with Jerry Garcia's toilet

IBM's terrific "Mainframe: Art of the Sale" sequels now available on YouTube!

Video on the Web to reach your buyers

You may want to check out my bestselling book The New Rules of Marketing & PR. I provide much more information about creating content, including YouTube videos, that people want to consume.

My ideology: marketing and public relations is vastly different on the Web. The old rules of mainstream media are about controlling a message and the only ways to get noticed is to buy expensive advertising or beg the media to write about you. The new rules of marketing and PR (on the Web) are completely different. Instead of buying or begging your way in, anybody can publish their way in using the tools of social media such as YouTube videos and other online media (blogs, podcasts, online news releases, ebooks).

Comments

[Jennifer O'Meara]

David - Nice quote and great timing. I'm currently reading "The New Rules of Marketing and PR," and I've been a follower of Web Ink Now!" Great stuff! Small businesses can easily create and deploy web video marketing campaigns.

[Sergey Rusak]

Are you planning to attend Gilbane conventin in Boston (November 27-29)?

[nalts]

You think you know everyone in the space, and then you read a weak WSJ piece and find a video of someone who knows about what he's speaking. Nice interview- great simplification and analysis. Glad to have found your blog. I wasn't crazy about Flandez's article (just blogged about it) but the Brightcove video was "must watch" for people interested in this emerging area.

[Cece Salomon-Lee]

The article highlighted some interesting viral videos. As my company has a niche B2B site for content, I'm curious with your thoughts on this: Do you think the model will move from "amateur" to more "pro" videos out of necessity for the platforms to justify costs? And do you think people will actually pay for the more pro content? If so, how will this change the landscape for "viral" videos?

[Abby]

David, great work! Love your book, too. It has helped me with to get "out of the box" while markeing my clients. Many of them are in healthcare, which is a slippery slope sometimes.

[Ed]

HI David

Great points about viral video..today everyone wants to go viral..hence all the lousy video.

Check out Lawson Software..not a bad attempot at viral in a dry b2b space (IBM does it well as you pint out)..I can even laugh at it as their poking fun at my company.

ED

[Rina Ward]

Hi David

"Inviting your customer communities to submit video" - now that's one great idea you mentioned in Chapt 18.

Since we sell sports drinks mainly to runners and triathletes I have brainstormed some video contest ideas where customers can send us video clips such as
* their most priceless race finish-line clip
* their best training tips
* a video on flat tire repair (maybe winner goes to the fastest?)
Contest winners will then be given our free product:-) Wish us luck!

[David Meerman Scott]

Rina - your contest sounds terrific. Please keep me updated.

Cece - while many people may go to specialists to help out with videos, one of the charms of these things is that they aren't done in the message-driven BUY MY PRODUCT shouting way that the 30-second spot is done. So the use of pros needs to be done carefully.

Thanks all for reading my stuff.

David

[Martin Diano]

I read the book in advance of going to Blog World in November.

While at Bolg World your name and this book was mentioned in two of the sessions I attended.

A excellent read.

Martin Diano

[Rv]

Good Day David!

I reviewed "The New Rules of Marketing and PR" a few weeks ago in Borders. I found it interesting,thought-provoking and real.

I am not easily influenced, however, through the content in your book you earned my attention before I found this site today. So I look forward to acquiring and recommending your products.

Thanks and Be Blessed!
Rv-Independent Publicist

[Stephen Sidlo]

Great book, I love the layout so i can revisit certain chapters when I'm stuck, and cheers for commenting on mine when I mentioned you!!

Thank You.
Ste