I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television segment for the Wall Street Journal Report where we discussed how small businesses can create online videos that can increase their exposure on the Internet. Thank you for speaking with me Raymund.
If you've found your way to my blog via The Wall Street Journal, thanks for stopping by. I am an online thought leadership and viral marketing strategist and through my books, seminars and speaking I show organizations how to harness the amazing power of viral marketing.
Here are a few things I've written on this blog about viral marketing using YouTube videos that you might want to check out:
You may want to check out my bestselling book The New Rules of Marketing & PR. I provide much more information about creating content, including YouTube videos, that people want to consume.
My ideology: marketing and public relations is vastly different on the Web. The old rules of mainstream media are about controlling a message and the only ways to get noticed is to buy expensive advertising or beg the media to write about you. The new rules of marketing and PR (on the Web) are completely different. Instead of buying or begging your way in, anybody can publish their way in using the tools of social media such as YouTube videos and other online media (blogs, podcasts, online news releases, ebooks).