Deep Blog – a useful guide to popular blogs

Michael Schaefer's Deep Blog is a useful tool and worth checking out. It is a quick and simple portal to top blogs in many different categories -- a place where blogs are easily found and accessed.

Here's what Michael says: "Since we like diversity, this site is categorized so that tech blog readers might be encouraged to easily check out topnotch political blogs, or religious blog readers may quickly find contemporary cultural blogs and vice versa -- a place where the guys and gals who helped invent and nurture the blogosphere are highlighted and where the big search directories for news and blogs can be accessed for current information."

Here are the two ways that I use Deep Blog:

1. I am often asked to comment in MSM articles (magazine, newspaper, radio, TV). Often the reporter is with a local publication or a trade publication. Before the interview, I check out Deep Blog and scan the popular blogs in the space so I can mention an appropriate blog

2. When I speak at conferences and company events, I like to have a screen shot or two of the popular blogs in that industry. Deep Blog helps me to quickly locate something.

No, it isn't perfect, but neither are other ways to find blogs. But used together with a good blog search engine like IceRocket, Deep Blog is very useful.

Comments

[Jim]

Hi Dave,
(great book)
What are the new rules of marketing and pr position on “refer a friend” programs?
Quite simply, I sell a product that has very little opportunity of repeat sale to the same customer. Referrals from existing customers are very important to us and I want to reward customers who refer new customers to us. It works like this, (basic message to existing customer) if you refer a new customer to us we will give the new customer a discount on their purchase and we give you (the existing customer) a cash back cheque.
To many this “refer a friend” is old hat. I see it as a way to say thanks to an existing customer for referring a new customer.
Views on this topic would be appreciated.
Have a happy...
Sto-It

[David Meerman Scott]

Jim,

In my opinion, the best refer-a-friend happens because people love your product and want to tell otherts, not because of bribes. Make it easy to refer a friend, to encourage genuine referrals.

The cash back thing just seems sleazy and old school to me.

But, there may be certain markets and certain buyer personas where it works.

Best, David

[Paul Levy]

David,

I am unclear on how you get a blog listed on DeepBlog. Can you pls advise?

(Finished the book. Thanks very much! It was excellent.)

Paul

[Paul Levy]

I'm on! Thanks very much. I assume you had something to do with this . . .

[David Meerman Scott]

You deserve it, Paul. Your blog is great. (It is going to be featured in my next book).

Best, David

[Sergey Rusak]

DeepBlog is a good resource to find popular blogs but i would like to call it blog directory.

Also, i think that in some cases it is possible to find even better resources...

In fact i have a list where you can find over 200 blog directories and networks.
http://www.manhattanservice.com/network/blog-directories/ which are similar to DeepBlog

[Boris]

Dave - To get up to speed on what is being written about a topic in the blogosphere, I'd say that the best tool is probably Zuula, http://www.zuula.com .

With Zuula, you can quickly get results for the same query from eight different blog search engines. And you also can query and get results from four different news search engines.

[geri]

This is another great example of why SEO blogging is great... I depend on you great folks to bring all these great resources to my attention. Thanks.

[David Bressler]

Jim,

Why not track who refers people, and figure out a way to promote/recognize people who recommend the most other people. Not sure where it would go, but it almost seems like the aggregators that work for politicians. I think motivation can be money based, but also recognition based. Maybe next time you have a product, or if someone else has one, you (or they) will go to the best aggregators and give them a "free one" because the sellers know the aggregator has a lot of influence.

Just a thought.

David