I am constantly amazed by the ability of Amazon.com to push into new ground. I've always said that Amazon is successful because they run the company as a content site that happens to sell stuff. Everything on the site is focused on creating important content that surrounds each product – things like editorial reviews, customer reviews, similar books, search inside and whatnot. There's even the cool statistically improbably phrase feature.
Amazon now allows bloggers to link their blog posts to their product page on Amazon in a program called AmazonConnect. What a cool way to add content to your page. Potential buyers see what you are passionate about by reading a few of your posts. You can even post with a podcast or a YouTube video embedded in your post which appears on Amazon.
So far very few authors and musicians are taking advantage of it.
Here is what it looks like on The New Rules of Marketing & PR product page. Scroll down below the product information and you will see my three most recent blog posts followed by customer reviews.
Kind of cool don’t you think?
Linking your blog to Amazon is very easy to set up. The best part is that after the one time set up procedure is complete, you don't have to do anything else. Your blog posts automatically appear on your product pages.
Here are the steps required:
1. First, you need an Amazon profile. If you've ever written a book review, then you've already got one. Here is what mine looks like.
2. Then you create an Amazon blog on your profile page. If you want to, you can manually update your Amazon blog, but I think most people will just want to link their existing blog.
3. Once the blog is set up, you link your existing blog's RSS feed to your new Amazon blog.
4. The final step is to link your Amazon blog to your product pages (your books, CDs, and other products). To do this, Amazon needs to verify you are who you say you are so they have a form to fill out so your agent or publisher can verify.
All blogger/authors and blogger/musicians should consider setting this up.