MARKETING AND SALES STRATEGIES

Al Gore, Rolling Stone, the Internet, and reaching buyers

Posted by David Meerman Scott 03:35 AM on November 29, 2007

In a recent issue of Rolling Stone (November 15, 2007), Al Gore was interviewed and offered some interesting views on reaching people through the Web.

(Note: This is not a political blog and I am not making any political statements here, just writing about the use of the Web in marketing and relating an interesting viewpoint.)

When asked what advice he would give to someone going into politics, Gore replied: "Go into it, and use the Internet. Focus on authentic, passionate communications of exactly what you believe, and wait for people to come to it."

Yes! You could substitute any business or industry and Gore’s answer would be true!

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He goes on: "The age of print, which lasted for 500 years, gave way sixty years ago to the dominance of television. The Internet age and the digital world is clearly the world of the future but we are in this time warp where the most powerful medium, by far, is still TV."

What are you doing to harness what Gore calls "the world of the future?"

David Meerman Scott

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