Bill Gammell recently released a terrific free ebook Seinfeld on Marketing: 7 Marketing lessons from the cast of "the show about nothing"
Not only is Seinfeld on Marketing a fun read, the lessons are fundamental and applicable to all.
Bill writes: "All this time we thought Seinfeld was a show about 'nothing'. Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But unlike the Soup Nazi's secret soup recipes, these marketing lessons are to be shared freely with everyone. In fact (to loosely quote Elaine Benes when she discovered the secret recipes of the short-tempered Soup Nazi), feel free to give these lessons to every marketer in town..."
I agree with Bill, who says: "You don’t even have to be a lover of Seinfeld to understand and apply the marketing concepts. So if you are a newbie, I'll hold your hand and walk you through them. If you wear your 'puffy shirt' on casual Friday's, I'm sure you'll be just fine."
Ebooks, the hip and stylish younger sister to the nerdy white paper are a great way to tell your story.
Check out Seinfeld on Marketing: 7 Marketing lessons from the cast of "the show about nothing"
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I see that Kramer's picture is there. Is it politically correct for me to read the book?
Posted by: Recruiting Animal | October 24, 2007 at 09:36 AM
Good read. Yet another example of how inescapable marketing is.
Posted by: Jonathan Bostrom | October 25, 2007 at 04:05 AM
David,
This is a great post and I read this report about a month ago. Great stuff.
I used this e-book and some insight I got from your book to create an e-book called, "The Magic Of Customer Attraction: 7 Powerful Marketing Secrets Used By Illusionist David Copperfield That Can Conjure Cash In A Flash And Make Your Debt Disappear."
I also launched a press release to promote it to coincide with Copperfield's big legal debacle. Results were really good.
I also bloged about your great input. Thanks!
Jimmy Vee
Posted by: Jimmy Vee | October 31, 2007 at 10:13 PM
Nice book. I'll read it.
Thanks for the free ebook.
Posted by: Free eBook | November 22, 2007 at 08:29 PM