Not only is Seinfeld on Marketing a fun read, the lessons are fundamental and applicable to all.
Bill writes: "All this time we thought Seinfeld was a show about 'nothing'. Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But unlike the Soup Nazi's secret soup recipes, these marketing lessons are to be shared freely with everyone. In fact (to loosely quote Elaine Benes when she discovered the secret recipes of the short-tempered Soup Nazi), feel free to give these lessons to every marketer in town..."
I agree with Bill, who says: "You don’t even have to be a lover of Seinfeld to understand and apply the marketing concepts. So if you are a newbie, I'll hold your hand and walk you through them. If you wear your 'puffy shirt' on casual Friday's, I'm sure you'll be just fine."