« Forrester Research misleads CMOs by confusing advertising with marketing in new research report | Main | Seinfeld on Marketing - check out this terrific free ebook »

October 22, 2007


TrackBack URL for this entry:

Listed below are links to weblogs that reference Do not read this blog post:

» Do Not Read This Blog Post from Meryl.net
Thats not a typo in this entrys title. It must be negative week as I came across two compelling entries on using negativity in writing. Admitting Weaknesses I took an superb online writing class from Jeff Sexton, the author of the Accen... [Read More]


Feed You can follow this conversation by subscribing to the comment feed for this post.


This is pretty interesting. I had not been familiar with this concept but it worked on me. Abby

Grant Griffiths

Great post!! I am going to have to try this.

David Meerman Scott

Abby and Grant,

If you guys try this, please keep metrics and let me know if it worked for you!

Thanks, David


I market so much in healthcare. I would be afraid to test it there -- since there is so much negativity in that field right now. I will need to think on that. Abby

Abdul Rahman

Isn't that going to mean that everyone loves bad thing? We have a bad world situation, and people do nothing about it -- because they just don't care.

They do love reading about it though. To put in the headline; well, they read it but they won't act upon it.

Maybe you could use that negative words to sell stuff, in this blog I mean. ;)

Pretty bad guy huh?

Abdul Rahman

and don't mind most of the words I am trying to say because everytime I read a blog, I will have this kind of information overload. :(

Jennifer Young

I think maybe it has something to do with the love of the "forbidden". Look at all of the ads for "sinfully delicious" chocolate, or whatever.

Your post reminds me of an artist friend of mine who took work into a gallery to show a client. One of the paintings he brought was not up to par, so he decided at the last minute to turn that canvas to the wall. The others he set up face out.

The client, of course, immediately asked what was up with the mystery painting. The artist said something to the effect of that he wanted to keep it, but that he had several others that he thought might be more appropriate. He did NOT tell the client that he felt it was an inferior painting.

Of course, the client insisted on seeing the hidden piece. Which one do you think he ended up buying?

David Meerman Scott

Jennifer -- Great story! Thanks for sharing.


Shaun Dakin

Already trying it in my email signature:


Shaun Dakin – CEO & Founder
The National Political Do Not Contact Registry
-- A non-partisan, non-profit program by Citizens for Civil Discourse
Register Your Phone Number Now for Free: http://www.StopPoliticalCalls.org/
Blog: http://blog.StopPoliticalCalls.org/

Our online media room -- for journalists and analysts only:
Online Press Room: http://www.stoppoliticalcalls.org/ht/d/Articles/pid/700

Gylon Jackson

I hate negativity of any sort, it is a sad state in our society that people are more likely to flock to a negative headline.
After reading your post you did open my eyes to using a negative headline as a attention getter.. I am actually going to try this on some posts and press releases I am working.

Raza Imam

Great post...

I use this technique with my blog www.software-sweatshop.com You standout by poking fun at yourself and daring people not to visit your site.

Unsung Zero

It is amazing how this concept works. I was searching small business ezine articles this morning and what was the first title that I clicked on? "Your Small Business Doesn't Deserve to Succeed". Who are they to tell me what I do and do not deserve? Of course, it was simply a clever way for me to read about how they can sell me something that will ensure the success of my small business. However, it certainly broke up the mundane repetition of the same old titles for the same old concepts and products.

Bob Whitney

I'm still working on my website, but found your post right in line with my thinkings. I'll keep tuned

Rodger D. Johnson

This is a fascinating post. And I appreciate the discussion about the negative. You know there's much research behind that thing we use -- the negative. But I'm not going to tell you about it. At least here, anyway.

While I've spent much of the last three years studying rhetoric and persuasion, I'm convinced that the negative can be one of the most powerful tools in the communication professional's tool chest.

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

follow me

David Meerman Scott books

I want to speak at your next event!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004