Mark your calendars for Thursday November 8, 2007 because A Brand You World 2007 Global Summit is happening. It's totally free and you participate by phone.
In celebration of the 10th anniversary of Tom Peters' thought provoking-article on Personal Branding "The Brand Called You" published in Fast Company, A Brand You World will be the biggest global event of its kind ever on the subject of personal branding. The goal of the organizers is to reach 100,000 people.
During the day, a total of 24 telephone seminars (including mine) will take place.
What a great lineup. I've shared the podium with some of the speakers and participated on podcasts with others. Most I have admired from afar. How cool to be in the company of people like: Jason Alba, William Arruda, Richard Nelson Bolles, Anita Bruzzese, Silvia Cambié, Krishna De, Kirsten Dixson, Stewart Emery, Phil Gerbyshak, T Scott Gross, Thebe Ikalafeng, Nevile Hobson, John Jantsch, Catherine Kaputa, Guy Kawasaki, Andrea Kay, Liz Ryan, Andy Sernovitz, Debbie Weil, Susan Whitcomb, Carol Wilson, and Martin Yate.
Holy cow, the authors of these books are speaking and you can sit in for free: What Color is Your Parachute? (Bolles), The Art of the Start (Kawasaki), Duct Tape Marketing (Jantsch), The Corporate Blogging Book (Weil), Word of Mouth Marketing (Sernovitz), and many others. Here are speaker bios.
Here's how the event works: There will be a full day of teleseminars running period of 12 hours on November 8 starting at 7am Los Angeles, 10am New York, 3pm London, 4pm Paris, and 10pm Hong Kong/Singapore. To participate, all you have to do is register online. The complete details including descriptions of each teleseminar will be posted on the site in the next few days.
Thanks to platinum sponsor Conference Calls Unlimited, the entire event is free (except for the cost of your outbound phone calls). Hey, you can use Skype to make it nearly free for those too.
You should consider participating in the event if you are interested in enhancing your personal brand or if you're looking to advance your career. Just pick a speaker or two and sit in on the call. Or take the day off and listen to a bunch of them.
I will be presenting at 4:00pm eastern time. My topic is "Promoting Brand You with Viral Marketing on the Web." Here’s a description of what I'll present: Everyone has an amazing opportunity to promote Brand You via the Web (for free) but few understand the power available to them. The new spheres of influence include blogs, YouTube, podcasting, chat rooms & forums, direct-to-consumer news releases, social networks, search engines, and much more. Smart people who participate in online conversations become well known and sell themselves as a result.
I'm thrilled that Krishna De, Europe's leading personal branding and marketing strategist, will be interviewing me. Krishna is a key organizer of the Brand You World Global Summit and I thank her for inviting me to participate.