This morning my Google news & blog alerts lit up with the following headlines: "The Best & Worst Business Books" and "10 Overrated Business Books." I'll admit that I momentarily freaked out about it because I knew that the alerts were triggered by my name or my book title so I immediately linked to Charles Tan's Bibliophile Stalker blog.
Phew, The New Rules of Marketing & PR was on the "best" side of the list, which was compiled by Geoffrey James at BNET. I'm so excited because the lists aren't just recent business books, but all time business books such as Dale Carnegie's How to Win Friends and Influence People (also on the "best" side). Great company indeed.
Here's what Geoffrey wrote in the introduction to the featured article: "Your time is limited — but the number of business books aren't — and many of the bestsellers aren't even worth their weight in your carry-on. We've sorted through the fads, pop theories, and half-baked research to find the ones that will actually give you information you can — and should — put to use."
BNETs take: "We think that some of these classics became popular not because they were particularly insightful, but because they reinforced conventional business wisdom."
Read the details for each book to learn why it was chosen.
Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer and James Champy
In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters and Robert H. Waterman
Leadership Secrets of Attila the Hun by Wess Roberts
Jack Welch & the G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO by Robert Slater
Jesus CEO by Laurie Beth Jones
The Seven Habits of Highly Effective People by Steven Covey
The One Minute Manager by Kenneth Blanchard and Spencer Johnson
Who Moved My Cheese by Spencer Johnson
Chicken Soup for the Soul at Work by Jack Canfield, etc.
Rich Dad, Poor Dad: What the Rich Teach Their Kids -- That You Can Learn Too by Robert Kiyosaki
BNETs take: "These 10 books might not tell you want you want to hear, but they will give you information you need to significantly revise your personal and business strategies."
Read the details for each book to learn why it was chosen.
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Devitt and Stephen J. Dubner
Nickel and Dimed: On (Not) Getting By in America by Barbara Ehrenreich
The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,
Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Managers Not MBAs: A hard look at the soft practice of managing and management development by Henry Mintzberg
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Influence: The Psychology of Persuasion by Robert B. Cialdini
How to Win Friends and Influence People by Dale Carnegie
Wow. Quite amazing company to be in!
Separately, The New Rules of Marketing & PR scored a starred review in Publishers Weekly. Only a few business books gain this honor. You can see the review on the book's Amazon page.
