PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pages to say the same thing. My ebook has been downloaded 250,000 times. I wouldn't be surprised to see the numbers of views of this video climb to those levels.
This is worth a watch for beginning users of online news releases to reach buyers as well as experts. It tells the story of a company that "invented the first solar toaster" and how a news release (from PRWeb of course) helps them get the word out.
Nice job PRWeb: One social media company using the services of another social media company to tell a story in a new and interesting way. The new rules in action!
Disclosure: I delivered a paid keynote speech at the Vocus / PRWeb user conference in June 2007.