PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pages to say the same thing. My ebook has been downloaded 250,000 times. I wouldn't be surprised to see the numbers of views of this video climb to those levels.
This is worth a watch for beginning users of online news releases to reach buyers as well as experts. It tells the story of a company that "invented the first solar toaster" and how a news release (from PRWeb of course) helps them get the word out.
Nice job PRWeb: One social media company using the services of another social media company to tell a story in a new and interesting way. The new rules in action!
Tip of the hat to HRMarketer for finding this.
Disclosure: I delivered a paid keynote speech at the Vocus / PRWeb user conference in June 2007.
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Thanks David. Coming from you, that is high praise indeed. Jiyan pulled these guys in and got project done.
Posted by: Joe Beaulaurier | September 24, 2007 at 05:38 PM
David: I've just read 1/3 of your new book in the past hour, and after my initial wail-like-a-baby reaction (typical when I have an epiphany realizing the years of past mistakes I've made)I dived online to learn more. Went straight to your blog, saw this YouTube video, then wailed again. However, I feel much better now, and am going to get serious about making changes in my approach to marketing and PR (which of course are now one). You have shoved a rocket up this mid-level exec's derriere and I'm off for a wild new ride! Thanks.
Nigel
Posted by: Nigel Duncan | September 25, 2007 at 01:15 AM
Hi Nigel,
Wow. I'd have to say this is a rather dramatic reaction to a book. Glad it was a help to you. Crying and rockets -- I shudder to think what will happen in the next 2/3 of the book.
David
Posted by: David Meerman Scott | September 25, 2007 at 04:17 AM
Inspired by David's book, just sent first news release for client using PRWeb, now need to get some more visuals to add to content: http://www.prweb.com/releases/2100/1/prweb555869.htm
V impressed by PRWeb's customer service too, received personal 1-2-1 tuition on phone yesterday, service way above what I was expecting, thank you PRWeb (and David too!)
Posted by: cass stainton | September 25, 2007 at 11:33 AM
Common Craft Productions created this and similar videos that explain social media technology with their low-tech "paperworks" style. - www.commoncraft.com
Inventive explanations of RSS, bookmarking, and wikis.
Posted by: mike selissen | September 26, 2007 at 05:41 PM
David,
I've been following your advice for 2 months now and am in the top search engine results in natural search while spending $0 (actually I did buy your book!).
Thanks again. The Registry will be going live early next week. Check it out.
http://www.StopPoliticalCalls.org/
Posted by: Shaun Dakin | September 27, 2007 at 11:20 PM
Shaun,
Wow. That's amazing. Top of the search results for the price of a book. Thanks for letting me know!
Best, David
Posted by: David Meerman Scott | September 28, 2007 at 05:31 AM
This is genious. I love how they break it down into simple turns. Congrats on the book downloads btw.
Posted by: Dan Schawbel | September 28, 2007 at 10:26 AM
Check out Google Docs in plain english:
http://www.youtube.com/watch?v=eRqUE6IHTEA
Posted by: Ryan Sasaki | September 28, 2007 at 01:13 PM
Notice the "green marketing" angle. nice hook.
http://profitablegreensolutions.b iz
Posted by: jim | October 01, 2007 at 08:10 PM